Lyons, Charles F.
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While Google has been busy making good on its mission "to organize the world's information and make it universally accessible and useful," it has been less successful at making your community's local information accessible and useful. It's not that the company is not trying, but that information seems to flow differently at a local level than it does on a global scale. Google's most visible foray into the "local web" is its local search engine Google Maps. Essentially, it's a business and residential directory enhanced by the addition of maps, photos, user reviews, and more. Type "libraries buffalo ny" into the search box and get a list of libraries in Buffalo. While such local search engines are useful, the real potential of the local web is just emerging--something deeper, more 2.0, and more "hyper," to use the prevailing term.