Attitudes toward spatial privacy in the United States of America
Morgan, L. Joe
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The survey consisted of 64 questions, many with multiple parts, for a total of 105 variables. The questions addressed issues of privacy concerns from various perspectives, technology awareness and usage, privacy safeguards and respondent demographics. A factor analysis was conducted for the purpose of data consolidation and reduction and to create composite measures of privacy characteristics. Focus groups were employed to evaluated and identify the various factors resulting from the factor analysis. These data were then used to create indices for measuring the various elements relative to this research. Using a variety of statistical methods the data were analyzed to determine whether elements of spatial privacy could be identified from the population, whether spatial privacy could be segregated from other privacy concerns, and to develop a comparison between types of privacy concerns using selected demographic variables. Research findings suggest that privacy continues to be a serious concern in contemporary society, that spatial privacy is in fact a unique and measurable concept, and that concern for spatial privacy is measurably more significant than a similar metric of general privacy. Though spatial privacy did present as unique and measurable, the chosen demographic variables appeared to be much less significant than originally anticipated. The population continues to be concerned about a wide range of privacy issues. However, issues relating to privacy in a spatial context manifest as a greater concern than does a general privacy format. The continued growth of spatially aware technology and the wide distribution of these technologies to an ever increasing population have serious implication for spatial privacy as a continued issue.