A re-evaluation of social facilitation and media imagery effects on consumption behaviors
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The current study employed an experimental design to test the relationships between social facilitation, media effects from ideal body imagery, and consumption behaviors in a laboratory environment. A total of 332 college students were recruited for this study and viewed either ideal body imagery or mundane imagery (media effects variable) while in a small group or alone (social facilitation variable). Participants then completed a short survey, during which pretzels were made available to them and the amounts they ate were weighed and recorded. Chi-square analysis revealed that neither social facilitation nor exposure to ideal-body imagery had a significant influence on participants' consumption behaviors. Additionally, no interaction effect was found between these conditions. Findings of the present study suggest that the actual effect of social facilitation and media imagery may be overestimated in the extant literature.