Tobacco industry media archive: & A multi-media presentation in tobacco control advocacy
Hage, Paul Joseph
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The tobacco industry is well known for being one of the most sophisticated and powerful commercial forces, having marketed and sustained its products use, despite the deadly nature of its constituents. Throughout its storied history, the industry has cleverly used media to its full advantage, having reinforced the notion that partaking of its product is liberating, and a bona fide part of society's lifestyle and heritage, essential to a good percentage of its population. Unfortunately, it's also the leading cause of preventable death in the world, and growing (WHO, 2003). A large collection of media was amassed by the industry. Some media is familiar and nostalgic, and some has been hidden from the public. In the late 1990's, an historic lawsuit against the tobacco industry forced the release of millions of documents, which included a significant collection of audio and visual material. I believe this document collection and use of its footage, offers a unique opportunity to create new media products. This thesis will discuss the collection, and outlines the creation of a multi-media exhibition based on materials from the archive, and the documentary Smoke Screen , which was the project portion of my thesis.
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