Exploring the motivations and behaviors of individuals who create and share sexually explicit user-generated content: A social cognitive perspective
Sirianni, Joseph M.
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Technological advances by Web 2.0 media and mobile phones have enabled users with a more efficient and collaborative virtual democracy due to the emergence of new digital technologies. Web sites such as YouTube.com and mobile phone technology has allowed people to become producers of their own content at little or no cost. A much different trend has emerged with these new technological affordances, though. Individuals are utilizing this new media and are creating and sharing sexually explicit user-generated content (SEUGC) of themselves privately and publicly. Little research has been done which addresses this new form of user generated-content. Using Albert Bandura's social cognitive theory (1986), the current research seeks to assert itself into the field of contemporary media and its relationship with new forms of sexual behavior. Data was collected using an online questionnaire designed and pre-tested by the author. Main results reveal that individuals are primarily motivated by entertainment-arousal reasons to create and share SEUGC. Engagers of this behavior were also more likely to be influenced via vicarious observation of peers and sexually explicit media. Individuals who have created and shared this content in the past were also significantly more likely to create and share this content in the future. Additionally, those individuals who have not engaged in this behavior were also likely to do so in the future.