Message design logic and career success
Quagliata, Andrew B.
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Despite arguments that communication skills are essential to success in the workplace, little is known about the role of communication in career success. Using the theory of message design logic, this research explores a novel theoretical approach to understanding the relationship between communication style and three career success measures. A specific form of strategic snowball sampling was employed for participant recruitment (N=313), in which undergraduate students from communication courses recruited working adults age 30 and over to complete a short, online survey. Message design logic was measured by participant's responses to a hypothetical scenario and career success was measured both objectively and subjectively. Three regression models were developed to test the two hypotheses and one research question for this study. First, results suggest that salary does not differ as a function of message design logic, but participants that were older, more educated, worked more hours, and had a lower desire for mobility earned larger salaries. Second, message design logic was not a significant predictor of career promotions, but younger participants, participants that worked more hours a week, and those with a high desire for mobility earned more career promotions. Finally, results suggest that participants employing the rhetorical design logic experience greater career satisfaction than participants employing the conventional design logic. The last finding reveals the utility of considering communication style in the growing body of literature related to the subjective nature of career success.