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dc.contributor.authorReinhart, Amber Marie
dc.date.accessioned2016-04-05T16:16:36Z
dc.date.available2016-04-05T16:16:36Z
dc.date.issued2006
dc.identifier.isbn9780542630057
dc.identifier.isbn0542630052
dc.identifier.other304937594
dc.identifier.urihttp://hdl.handle.net/10477/49251
dc.description.abstractCommunication researchers have long debated whether a narrative message or a statistical message is more persuasive when trying to influence audience members to adopt a certain point of view. Allen and Preiss (1997) conducted a meta-analysis on this topic and found statistical messages to be more persuasive than narrative messages by a small margin, r = .101. Based on certain methodological concerns with the study, the results of the Allen and Preiss review are deemed unreliable and warrant further review. A random-effects meta-analysis of 23 studies was conducted comparing narrative messages to statistical messages. The current meta-analysis revealed no significant differences among message types when all outcome measures (message reactions, attitudes, and behavioral intentions) were compared collectively. When the outcome measures were explored independently, the meta-analysis illustrated only one statistically significant difference. This significant difference was found when comparing narrative and statistical messages along attitude measures, r = .099, p = .015, giving narrative messages a small, but significant, advantage over the statistical messages. Implications and future research based on these results are discussed.
dc.languageEnglish
dc.sourceDissertations & Theses @ SUNY Buffalo,ProQuest Dissertations & Theses Global
dc.subjectCommunication and the arts
dc.subjectPsychology
dc.subjectPersuasive
dc.subjectNarrative
dc.subjectStatistical messages
dc.subjectMeta-analytic
dc.titleComparing the persuasive effects of narrative versus statistical messages: A meta-analytic review
dc.typeDissertation/Thesis


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