Increasing the energy conservation awareness using the influential power of a lottery system
Nayak, Amruta Vijay
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This thesis presents an influence maximization-driven approach to promoting energy conservation awareness, with the objective to generate a competitive environment for energy consumption supervision. As consumers are typically reluctant to invest their time and effort in the activities beyond their business, an incentive-based distribution strategy is proposed to encourage consumers to actively take part in energy conservation. The key idea of the thesis lies in leveraging the consumer instincts as a driving factor for spreading positive social influence, via a smart lottery program. In the proposed framework, saving energy automatically increases the consumers' chances of winning the lottery, thereby motivating them to save more, while the smart winner selection will maximize the word-of-mouth effect of the program. The thesis collects and organizes a large body of literature in support of the claim that the spread of awareness in a social network can play a key role in the emergence of energy conscious behavior. It also reports on the findings of a survey conducted to determine the present day consumer perspective toward energy conservation and the level of influence required to motivate them to conserve more energy. Finally, a mathematical model for smart lottery winner selection is presented, and insightful observations are made concerning the properties of optimal solutions to tractable, small problem instances.