The role of contextual cues and alcohol intoxication in alcohol expectancy activation: Predicting urges and intentions to drink more alcohol
Wardell, Jeffrey D.
MetadataShow full item record
The purpose of this study was to provide the first examination of the joint effects of contextual cues and alcohol intoxication on the activation of alcohol expectancies in memory. I also examined the association between expectancy activation and self-reported motivations to drink (i.e., urges and intentions to drink). Young adult heavy drinkers (N=95) were randomly assigned to drink a moderate dose of alcohol or a placebo (alcohol manipulation), and then listened to positive or negative drinking scenarios (cue manipulation). Before and after these manipulations, participants completed a modified Stroop task assessing positive and negative expectancy activation, as well as self-report measures of urges and intentions to drink. The analyses revealed no significant main or interactive effects of the alcohol or cue manipulations on activation of alcohol expectancies. Instead, the alcohol and cue manipulations had a joint, moderating impact on the associations between expectancy activation and urges and intentions to drink. Specifically, both increased activation of negative expectancies and decreased activation of positive expectancies predicted decreases in urges to drink, but only for intoxicated participants in the negative cue condition. For the same participants, decreased activation of positive expectancies also predicted decreases in intentions to drink alcohol right now. However, for participants in the negative cue condition who had consumed a placebo, increased activation of positive expectancies predicted decreases in intentions to drink. There were no associations between expectancy activation and urges or intentions to drink for those in the positive cue condition. Results suggest that whether memory activation of alcohol expectancies has an impact on motivations to drink may depend on the relevance of the activated expectancies to the current drinking context. This process appears to be influenced by a complex interaction between contextual cues in the environment and the pharmacological effects of alcohol.
Showing items related by title, author, creator and subject.
Context effect on activation of college students' implicit alcohol cognitions: Moderation by alcohol use and sensitivity to reward O'Connor, Roisin M (2006)Cognitive theory suggests that our beliefs about the effects of alcohol use have a direct effect on drinking behavior. More positive than negative beliefs put a person at increased risk for heavy alcohol use. The theory ...
TESTA, MARIA L Principal Investigator (2011-04-18)DESCRIPTION (provided by applicant): Rates of sexual victimization and perpetration among college students remain disturbingly high. Alcohol is present in a large proportion of these incidents and heavy drinking patterns ...
CONNORS, GERARD J Principal Investigator (2011-04-18)DESCRIPTION (provided by applicant): Relapses to drinking are common outcomes following the initiation of abstinence among alcohol dependent individuals. Such relapses predominantly occur in situations involving either ...