Bad boys, good girls: The effect of character sex on approbation in moral narratives
Ngoh, Zhi Yang
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The moral sanction theory of delight and repugnance (Zillmann, 2000) is used to predict enjoyment in drama. While Eden and Tamborini (in press) found support for the theory in narrative depictions of violation and upholding behavior, their study maintained character sex in the moral narrative scenario. As previous research suggests that males and females receive different levels of punishment and reward, this paper aims to replicate and extend Eden and Tamborini’s (in press) study by manipulating character sex. Results supported the findings of Eden and Tamborini (in press) and, similar to their results for fairness, sex was a moderator, but only for the approbation of violating behavior.