Individuals' Perceptions and Expectations Towards the Future Adoption of Flying Cars
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Recent technological developments demonstrate that flying cars will be introduced in the traffic fleet between 2020 and 2025. Despite their forthcoming penetration in the automobile market, the level of anticipated acceptance from the traveling population has not been investigated yet in travel demand literature. This dissertation aims to provide a preliminary investigation of individuals’ perceptions and expectations towards the adoption of flying cars. For this purpose, 692 individuals were questioned in the context of an online survey about their willingness to pay for and willingness to use flying cars for various pricing and trip scenarios, as well as towards various travel time, safety, security and environmental benefits and challenges that are anticipated from the introduction of flying cars in the traffic fleet. To understand the determinants of individuals’ expectations, their perceptions towards the aforementioned aspects are statistically modeled, by developing grouped random parameters bivariate probit and correlated grouped random parameters probit with heterogeneity in means frameworks, which account for multiple layers of unobserved heterogeneity in the respondent’s decision-making process. The statistical analysis revealed that various individual-specific socio-demographic, behavioral and driving attributes, as well as individuals’ attitudinal perspectives towards the cost, safety, security and environmental implications of the flying cars, affect their expectations of this emerging transportation technology. Despite the current limited awareness about the operation of flying cars, the findings of this dissertation can provide insights regarding critical challenges to be addressed by policymakers, legislative entities, and manufacturers after the introduction of flying cars.